Greenbanana – education and careers

if you're green, you're growing

Heather Yaxley - hybrid PR academic-educator-practitioner-consultant

Hills Group: Publications and Online Officer

 

 

Publications and Online Officer
Marlborough, Wiltshire

Competitive Salary plus Benefits

The Hills Group is looking for a Publications and Online Officer to join its communications team based in Marlborough.  Reporting to the Group Communications Officer, you will be required to manage the production, publication and distribution of corporate literature and online content for both internal and external communications.  Working as part of a small team you will play a key role in developing the company’s communication strategy and building upon its recent success as class winners at the 2012 Institute of Internal Communication awards.

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PR is about action not procrastination

One of those silly PR surveys recently made me think – it was about procrastination and the time we waste in putting things off. I am very familiar with the idea with students – and PR practitioners – who are deadline-oriented creatures and expert also at displacement behaviour where you focus on other tasks rather than knuckling down to the priority at hand.

I also advocate Stephen Covey‘s notion of ‘first things first’ and include an adaptation of his urgent-important matrix in the forthcoming Public Relations Strategic Toolkit.

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Feminization of public relations

I’ve produced this infographic as part of my presentation at next week’s International History of Public Relations Conference. My paper aims to foreground the career experiences of women working in public relations in Britain during the 1970s and 1980s. As well as reviewing the existing historical literature (where the presence of women is largely missing) and conducting qualitative interviews, I wanted to put the story into some statistical context.

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Titanic centenary – memorial or marketing?

Titanic publicityThe disaster of the Titanic’s sinking a centenary ago has been reported in crisis management texts such as Fearn-Banks to illustrate the need for planning and other advice the authors wish to highlight. However, reading Coombs it is clear that the key issues were operational, so the Titanic appears appropriated by public relations as a reason for criticism, even before there was an established occupation to critique.

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Can’t get no PR satisfaction?

imageIn PR one of our guiding principles ought to be:

You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.

That would appear to be the case with the Susan G Koman vs Planned Parenthood crisis this past week.  Or the issue of bankers’ bonuses in the UK.  In fact we increasingly live in a world – fuelled by the ease of expression offered by social media – in which publics can be outraged about everything and anything at the click of a Tweet.

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From the valley of despair to the slope of hope

slope of hope

Did you start 2012 with one or more resolutions?  Did you get up this morning with the intention to achieve particular tasks?  Have you leapt into February with new goals?  Or have you resolved to change your attitude or behaviour?

The Oxford English Dictionary defines resolution as a firmness of purpose, with intention reflecting the determination required to achieve this end goal.

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Are you too smart to work in PR?

smart bulb

“For decades a stream of bright young men and women, most of them with college degrees ranging from B.S. to Ph.D., have been coming to my office to ask me and my wife how to enter the profession of public relations.”

These words were written by Edward Bernays in his 1961 publication: Your Future in Public Relations.

In 1943, a chapter in Averill Broughton’s book: The New Profession, asked ‘Do you belong in the public relations field?  Broughton noted:

Let us grant that any really intelligent man or woman of imagination and sensitivity, who also possesses good business judgment and a wide experience with people and the practical world we live in, can become a successful public relations executive.

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Why public relations is great in theory

mistletoe From my office window, I can see a large ball of mistletoe growing at the top of a very tall tree.  Until a couple of years ago I didn’t know where or how mistletoe grew, but as they say, you learn something new all the time.  As someone who likes to learn, I find it interesting to know more about a subject and an open, curious, investigative mind is something I feel is an asset to anyone working in public relations.

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Why I don’t care about defining public relations

The PRSA has just concluded a crowd-sourcing attempt to modernise a definition of public relations.  Unsurprisingly, this initiative has generated discussion through PR blogs regarding the purpose and value of seeking a new definition.  PRSA reports receiving “more than 900 submissions, 70 comments and 16,000-plus page views” – so there’s clearly some interest in the exercise.

Personally, I don’t care about this search to define public relations.

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