Greenbanana is a fresh approach to communications, consultancy, career development and education in public relations.

Created by Heather Yaxley, the concept is that "if you're green, you're growing" - that is, there is always something new to learn, better ways of doing something, methods to improve practice, theories and models worth thinking about.

Greenbanana offers a cohesive portfolio of strategic and tactical consultancy services to a wide range of clients:

• providing expert consultancy advice on business development and change programmes
• auditing organisation's internal and external communications functions
• career development advice for senior and middle management
• mentoring for graduates and others new into PR and marketing roles
• training and developing in-house and agency teams of PR and marketing professionals
• developing reputational and communications strategies
• creative ideas and execution of innovative communications activities
• reviews of media relations and internal communications processes and practices
• maximising online communications, from social media strategies to writing for websites to ensure organic search engine optimization (SEO)
• sanity checks - for programmes, strategies, individuals and organisations